Member Retention and Lead Follow-Up for CrossFit Gyms
Stop finding out a member quit after they're already gone.
OTB catches the members who are quietly drifting and the leads nobody answered yet, while you are coaching. The check-in text and the first reply are already written. You read them and hit send.
30 minutes with Eamon · Nothing to prepare · No card to book
Built by two Army-veteran Affiliate athletes who live this sport. Question? Text Eamon at (530) 507-7688 and he answers.
The Save List
See the revenue drifting toward the door. Then stop it in one tap.
Members almost never tell you they're leaving. They just come in less, then less again. The Save List catches the slide early, shows what it's costing you, and has the check-in text already written in your voice.
The full retention walkthrough →Lead Follow-Up
Someone asks about joining. Nobody answers. They join somewhere else.
A pricing request comes in while you are coaching the 5:30. Days pass before anyone sees it, and they sign somewhere closer to their couch. OTB gives you a link for your website and your bio. When someone fills it out, your phone buzzes and the first reply is already written. You send it from your own Messages. Nothing goes out on its own.
Works With What You Have
This works with your gym software, not instead of it.
Your gym software stays. It keeps billing, scheduling, and recording check-ins, and your coaches have nothing new to learn. The signs that a member is fading are already sitting in its reports. The half hour to go find them is what you don't have.
So OTB reads it for you, every night. In the morning you get the short list of who is drifting, what it costs, and the check-in already written in your voice. On PushPress or Wodify, connect with one key. On anything else, upload your member list and the same board fills in.
You keep the platform and the data you already have. The difference is that someone finally reads it.
The Morning Screen
This is the screen you open with your coffee.
The members who are slipping, what the drift is costing you, and a check-in text already written for each one. You read, you tap, they hear from their coach before breakfast is over.
The Save List as it ships. Names here are illustrative; your board fills in with your own members on day one.
The Running Count
17
members brought back, of the 10,000 we are going for.
Real members who were drifting, got a check-in from their coach, and came back. It only counts when the owner confirms the member returned.
Run your own numbers
What does quiet drift cost your gym?
Your inputs, your math:
$300/mo
in dues walks out every month. Keep that up for a year and it is 24 members gone, with $3,600 a month that stopped coming.
Keep just two of them a month and that is $300 in dues against the $197 subscription, about 1.5x what OTB costs, every month.
Pricing
$197/mo
One plan. Everything included.
That's about a member and a half in dues. Keep two members a month you would have quietly lost, and that's $360 in dues against your $197 subscription.
- A 7-day free trial, set up with you on the call
- Month to month, cancel anytime
- Every feature and every seat included, no tiers
- Your data is always yours, leaving included
30 minutes with Eamon · Nothing to prepare · No card to book
The Save List Guarantee
If the Save List doesn't surface a single member worth texting during your free trial, cancel in two taps and you never pay a cent.
Bring Your Team
The person who runs your books shouldn't be borrowing your login.
In most Affiliates the owner is the head coach, and a spouse, a partner, or a lead coach runs the business side. Give them their own login, included in your plan. Everyone works from the same list. Billing and your connections stay yours alone, and access ends the moment you turn it off.
What Fran Does For Your Box
Keep the members you have
The Save List
Your at-risk members, ranked by who you can still save. The check-in text is drafted. You just hit send.
Member health scoring
Every member gets measured against their own normal. You see the slide before the cancel email shows up.
Check-ins that sound like you
Fran writes the text from their real attendance, in your voice. Members hear from their coach, not from software.
Google reviews at the perfect moment
A member hits 100 check-ins or their one-year mark, and the congrats text with your review link is ready. You ask at their proudest moment.
The Committed Club
A monthly post of everyone who showed up the most, branded to your gym and ready to share in one tap.
Get more members
Your lead link, answered in seconds
A new lead lands in your pipeline, your phone buzzes, and the first reply is already written. You send it from your own Messages.
Social content from real member data
Post ideas built on real milestones and comebacks, so they sound like your community.
Also included: your SOP library, daily briefs, retention reports, milestone alerts, and task reminders.
How It Works
1
Connect your gym software
Connect PushPress or Wodify with one API key, or upload your member list from any other software. Your member health board fills in from your real data.
2
Fran goes on watch
Every member gets measured against their own attendance baseline, daily. Slips get caught early, not on the way out the door.
3
You send the save
Fran drafts the check-in in your voice and hands it to your phone. You read it, tweak it if you want, and hit send yourself.
Who's Behind This
We're Eamon and Sara: husband and wife, Army veterans, and Affiliate athletes since 2011. We built Outside The Box because faceless software just wants your subscription. A community business deserves better.
Our story →Book a demo and we set it up with you
$197/mo after your first week free
Month to month · Cancel anytime · Your data is always yours
OTB helps you catch the member who is drifting and the lead who just asked, even while you are coaching.
Book a No Sweat DemoOr send a question first →30 minutes with Eamon · Nothing to prepare · No card to book